The Running Boom – A Trend Here to Stay?

Where Did the Running Boom Come From?

This isn’t the first time we’ve seen a running boom. In the 1970s, with names like Steve Prefontaine and Frank Shorter leading the way, running took off in the U.S. It was about breaking free from norms and seeking something primal and liberating. Today’s boom is similar, yet different. We are likely witnessing the result of a journey that began during the pandemic, where digitalization has given us social platforms and tools that track every step, every heartbeat, every calorie burned. Technology motivates, challenges, and turns running into a social activity—even when running alone. There is a collective feeling of being part of something bigger—a global community.

For those living in a major city, or at least in an active community, late nights at the club have been swapped for early mornings with a run club, where running has become a reason to meet up, as well as a motivation to prioritize health. This shift in behavior has not gone unnoticed on social media, sparking criticism from both non-runners and so-called "real" runners.

But let’s agree on one thing—meeting up for a coffee after a group run must surely be an upgrade from sharing a tray of shots at 3:15 a.m. and spending the entire next day in bed?

How Should You Approach This as a New Runner?

If you want to be part of this movement, it’s all about finding your own balance. You don’t need to follow every new trend or sign up for every race—focus on running as a way to improve your well-being and quality of life. Make it about your own journey, not about comparing yourself to others. Choose gear that genuinely supports you and helps you express your personal style, rather than chasing the latest trends.

Social media is flooded with training plans, nutrition advice, and equipment recommendations, which can create pressure to quickly become a “real runner.” The key is to take it at your own pace. Let running be a tool for reflection, growth, and joy. Run slowly and often, push yourself hard sometimes, and gradually increase your distance. Find someone to train with, sign up for a race, and experience the exhilarating feeling of challenging yourself and surpassing your own expectations. And don’t forget to reward yourself.

If You Were a Runner Before the Boom – Where Do You Fit In?

If you were part of the running community before The Running Boom, the new attention may feel both inspiring and perhaps a little frustrating. Running trails and races that once felt personal and peaceful are now crowded with new faces, and entry fees have skyrocketed. But rather than feeling left out, see it as an opportunity to share your experience and insights. You have likely accumulated valuable knowledge about training, injury prevention, and mental resilience—things that new runners can benefit from. Consider it a chance to give back to the community you have loved for so long. Maybe you’ll become a coach, a mentor, or simply an inspiration for someone just starting their running journey. Help pave the way for the “Runners of Tomorrow.”

Is the Boom Just a Trend – or Is It Here to Stay?

Whether this is a temporary trend or a long-term movement remains to be seen, but one thing is certain—running’s simplicity, accessibility, and positive impact on both physical and mental health make it a form of exercise that many will continue to embrace. While technological advancements and the growing health trend are fueling this boom, there is something timeless about lacing up your shoes and hitting the road. It is a sport that welcomes everyone, regardless of age, gender, or background. And as long as people seek freedom, balance, and personal growth, running will remain a part of our lives.